Lumasa Sports Management
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Brand & Image Rights

Personal branding, sponsorships, social presence, and image-rights deals that build a player's profile beyond the pitch.

The story

Why this matters.

A modern footballer is a brand whether they want to be or not. The question is whether that brand is shaped intentionally or left to chance.

We help players take ownership of their public identity — from social-media voice to sponsorship selection to image-rights negotiations with clubs. Done right, the brand creates leverage in contracts, opens income beyond playing salary, and builds a foundation for life after football.

How we do it

Our process.

  1. 01

    Identity audit

    Who you are, who the world thinks you are, and where the gap is. Honest, on the record.

  2. 02

    Channel strategy

    Which platforms, which audiences, what content — and a calendar that's sustainable during a season.

  3. 03

    Sponsorship roadmap

    Partnerships in tiers — local first, regional, global — with values alignment baked in from day one.

  4. 04

    Image-rights structuring

    Negotiated separately from playing contracts where regulation allows. We design the structure with tax counsel.

How we can help you

What you walk away with.

Get in touch

Ready to talk about brand & image rights?

Tell us about your situation. Whether you're a player, a family member, or a club, we'll respond within 1–2 business days.

Other ways we work with players